Saturday, 3 January 2026

BREAKER: Screaming in a Wind Tunnel

Right now, we seem like we are on the brink of world war 3. If that is not the case for you, there may have been some news stories you missed. This is no fault of your own, the information we are exposed to is carefully manipulated through the sites we go to, the newspapers we read and the news media on the TV (if you still watch it).
I am not saying that there is some shadowy figure in some government or large company that is directly censoring the information you need to know. However, there are systems in place that ensure that it is as difficult as possible for you come across that information yourself.
The main system that seperates us from the truth and from eachother, progressively isolating and pitting us against eachother is "search bubbles".
Around about 2 billion of our 7.3 (ish) billion people are currently on the internet, with around 70% of those using the internet daily.
America, Europe and Oceania. The global west, has regular internet usage rates of 78.6%, 67.6% 63.2% respectively. Each of these figures growing steadily daily.
On the internet, to navigate this vast wealth of knowledge we must use a search engine. 88% of all searches are used using Google.
Google, uses your previous searches to present to you searches that may be more interesting, relevant or engaging to you. Whilst this allows searches to becoming increasingly better suited to you, it also has the effect of shielding you from search results that differ from your opinions.
Search bubbles are great if you re trying to find your favourite type of books, music, foods, videos. E.g. what art media you consume.
Unfortunately, Now that the western world is increasingly turning to the internet for their current events news, search bubbles are a real threat to our ability to gain nuanced views of what is happening in the world.
Within my own personal search bubble. On any particular issue i am given news stories primarily from The Guardian, Al-Jazeera, BBC, The Real News Network or various Anarchist, Socialist or far left blogs and news sites.
I have to go out of my way to engage with right wing viewpoints due to my political leanings. I never get search results for the Wall Street Journal, CNN, Haaretz, New Zealand Herald unless i specifically search for them.
This is the case for all users of the internet with no great knowledge of how computers function or how the internet functions.
So for the vast majority of internet users, we are seeing an internet where very little else but a mirror of their own views is seen.
This has created increasing levels of political polarization in all western nations. Neither side has any interaction with thoughtful pieces on the viewpoints and ideologies of those sitting across from them. Instead, their particular media will paint caricatures of the other side for quick views and easy money.

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