Right now, we seem like we are on the brink of world war 3. If that
is not the case for you, there may have been some news stories you
missed. This is no fault of your own, the information we are exposed to
is carefully manipulated through the sites we go to, the newspapers we
read and the news media on the TV (if you still watch it).
I am not
saying that there is some shadowy figure in some government or large
company that is directly censoring the information you need to know.
However, there are systems in place that ensure that it is as difficult
as possible for you come across that information yourself.
The main
system that seperates us from the truth and from eachother,
progressively isolating and pitting us against eachother is "search
bubbles".
Around about 2 billion of our 7.3 (ish) billion people are
currently on the internet, with around 70% of those using the internet
daily.
America, Europe and Oceania. The global west, has regular
internet usage rates of 78.6%, 67.6% 63.2% respectively. Each of these
figures growing steadily daily.
On the internet, to navigate this
vast wealth of knowledge we must use a search engine. 88% of all
searches are used using Google.
Google, uses your previous searches
to present to you searches that may be more interesting, relevant or
engaging to you. Whilst this allows searches to becoming increasingly
better suited to you, it also has the effect of shielding you from
search results that differ from your opinions.
Search bubbles are
great if you re trying to find your favourite type of books, music,
foods, videos. E.g. what art media you consume.
Unfortunately,
Now that the western world is increasingly turning to the internet for
their current events news, search bubbles are a real threat to our
ability to gain nuanced views of what is happening in the world.
Within
my own personal search bubble. On any particular issue i am given news
stories primarily from The Guardian, Al-Jazeera, BBC, The Real News
Network or various Anarchist, Socialist or far left blogs and news
sites.
I have to go out of my way to engage with right wing
viewpoints due to my political leanings. I never get search results for
the Wall Street Journal, CNN, Haaretz, New Zealand Herald unless i
specifically search for them.
This is the case for all users of the internet with no great knowledge of how computers function or how the internet functions.
So
for the vast majority of internet users, we are seeing an internet
where very little else but a mirror of their own views is seen.
This
has created increasing levels of political polarization in all western
nations. Neither side has any interaction with thoughtful pieces on the
viewpoints and ideologies of those sitting across from them. Instead,
their particular media will paint caricatures of the other side for
quick views and easy money.
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