capitalist prophecies.

Capitalism begins with a prophecy.
Humans look out primarily for their own self interest.

It is from this innocuous little statement that the rest of capitalism is built upon. Without believing this self-fulfilling prophecy, capitalism can't justify itself. All the horrors that are visited on the vast majority of humanity seem brutal and unnecessary.
But, these days that little line almost seems like a truism. It's taken for granted that altruism is merely a aberration to the norm of wanton greed.
Our world surrounds us of images of avarice and excess. It demands that we crave it too lest we be branded a social failure for not adhering to its whims. Is it any wonder that through years of this we begin to resign ourselves to this "fact"?

But why does this matter?
What does it truly matter if we think of humans as inherently good or evil?
The issue comes with framing. Framing is the process of creating a situation that points to a desired goal. For example, if i wanted you to think i was a doctor, i would perhaps wear doctors scrubs or a lab coat and have you meet me in a hospital. The environment and my clothing would point towards my goal of appearing like a doctor.
Framing, in the context of capitalism must happen at the very root of our humanity for capitalism to make sense.
put simply, if you believe humans are evil to begin with, all actions that people take will be framed as actions that somehow benefit them over you. It is a paranoid belief, but we are a paranoid society precisely for that reason.
A view that humans are inherently evil when applied to politics forms the view that humans need corralling. It supports a view that humans need a hierarchy above them to prevent them from acting on their "natural" whims.






The customer is king allows the lower classes of society to gain a slight reprieve from being at the bottom of the power rungs of society by having power over the service worker.
Why does it make sense to have